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Approach

brot & salz is an advertising agency for brand communication from Berlin. We get to the heart of brand identity and translate it precisely into timeless design and contemporary communication.

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Welcome
Χαίρετε
Hello
Aloha
こんにちは
Salute
안녕하세요
Hello
Përshëndetje
Привет

Cases

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One picture shows the motif poster of the Grand Show "Falling in Love" of the Friedrichstadtpalast Berlin on an advertising pillar.

Falling | in Love Grand Show
A picture shows the logo of the 30th anniversary of German unity on the Day of German Unity in Potsdam.

Tag der deutschen Einheit 2020
One picture shows the logo of Wölkchen - The fresh toilet on a pink background.

Wölkchen
One picture shows the SChloss bellevue with the white federal eagle in front of it.

Der Bundespräsident
A picture shows the Freshfields flyer for the "challenge today" campaign.

Freshfields Employer Branding
One picture shows the motif of the "Don't panic on the Titanic!" campaign of Berliner Sparkasse.

Berliner Sparkasse
A picture shows the new thumbnail of the Cold War Museum Berlin by the brot&salz agency from Berlin.

Cold War Museum Berlin
Sebastian Fitzek "The Calendar Girl Cover"

Sebastian Fitzek - The Calendar Girl
A picture shows the Versace logo at the launch of the new Versace Menswear 2017.

Versace
A picture shows the website of Seitz Partnerschaftsgesellschaft - Rechtsanwälte Steuerberater

Seitz relaunch
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Clients

brot & salz inspires brands to reinvent themselves. The hunt for new ways of communicating determines our everyday life and our portfolio. We bring courage, strategic acuity and creative fascination to the corporate world.

One picture shows the red logo of the Sparkasse, which combines the characteristic S logo with the red lettering
One picture shows the logo of Mercedes Benz AG, a registered trademark for automobiles of the Mercedes-Benz Group.
One picture shows the Mastercard logo in black and white.
One picture shows the logo of Juwelier Lempe Berlin.
One picture shows the logo of Sebastian Fitzek, a very well-known and award-winning author.
One picture shows the logo of Versace, a luxury clothing retailer.
A picture shows the logo of a&o Hostels in Berlin Mitte.
One picture shows the German eagle and at the same time the logo of Federal President Frank Walter Steinmeier of Germany.
One picture shows the logo of the British Embassy.
One picture shows the Sony Music Entertainment logo.
One picture shows the logo of PreZero, a German environmental service provider in the waste management sector.
One picture shows the logo of Freshfields Rechtsanwälte.
One picture shows the logo of the federal state of Berlin.
One picture shows the logo of the Friedrichstadt-Palast, a Berlin revue theater.
One picture shows the logo of OpenTable, a provider of online reservations.
LIVING BERLIN logo in black
One picture shows the logo of Saxony-Anhalt.
One picture shows the logo of the Bavarian State Ministry of the Interior.
One picture shows the red logo of the Sparkasse, which contains the characteristic S logo in combination with the red lettering "Sparkasse".
One picture shows the logo of Mercedes Benz AG, a registered trademark for automobiles of the Mercedes-Benz Group.
One picture shows the Mastercard logo in black and white.
One picture shows the logo of Juwelier Lempe Berlin.
One picture shows the logo of Sebastian Fitzek, a very well-known and award-winning author.
One picture shows the logo of Versace, a luxury clothing retailer.
A picture shows the logo of a&o Hostels in Berlin Mitte.
One picture shows the German eagle and at the same time the logo of Federal President Frank Walter Steinmeier of Germany.
One picture shows the logo of the British Embassy.
One picture shows the Sony Music Entertainment logo.
One picture shows the logo of PreZero, a German environmental service provider in the waste management sector.
One picture shows the logo of Freshfields Rechtsanwälte.
One picture shows the logo of the federal state of Berlin.
One picture shows the logo of the Friedrichstadt-Palast, a Berlin revue theater.
One picture shows the logo of OpenTable, a provider of online reservations.
LIVING BERLIN logo in black
One picture shows the logo of Saxony-Anhalt.
One picture shows the logo of the Bavarian State Ministry of the Interior.
N E Y N T E E N E Y N T E E
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030 28 50 09 02
Call now
030 28 50 09 02
Call now
030 28 50 09 02
Call now
030 28 50 09 02

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Services

brot & salz sees brands as living, breathing organisms with a brain, heart and soul. We place stories, forged from identity and heritage, in the field of tension between zeitgeist and pop culture.

01
Brands/Campaigns/Employer branding/Events

Conception

With a great deal of creativity and our flair for brand identity and staging, we develop concepts and strategies for successful brand positioning.
02
Corporate Design/Web design/UX/UI/Branding

Design

Only when design and personality go hand in hand does a brand really come to life. Brand identity is the soul of every company and permeates all visual communication elements.
03
Photography/Video production/Audio production

Media

A true brand communicates with all its senses. Their voice, look, gestures and facial expressions make them a real personality.
04
Websites/Stores/Software & Webapps

Development

At brot & salz, we combine creativity with precision to highlight your brand identity in a digital world that never sleeps.
05
Strategy/Online Marketing/Performance

Marketing

Our specially developed "contact point theory" defines all contact points of corporate communication in three steps. This allows us to derive the right brand strategy at the levels of design, copywriting and behavior that meets the channel-specific requirements of modern marketing communication.