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Spandau Arcaden

Branding
Photography
Video production

When one of Berlin's largest shopping centers longs for change, brot & salz is naturally there to help. The simple question "What are the Spandau Arcaden for you?" gave rise to the Arcaden's humorous and colorful new branding campaign - with a good dose of regional patriotism and a pinch of typical Berlin tongue-in-cheek.

So shoppt Berlin

When real Berliners go shopping, a visit to the spa becomes a relaxing vacation, testing headphones in the hi-fi department becomes a concert experience, a date in the food court becomes a 5-course candlelight dinner, "clothes-spotting" becomes a Fashion Week catwalk and a speedy trip in a shopping cart with the kids becomes an adventure vacation - to name just a few of the special shopping experiences.

A place that was previously a transit point becomes a real destination.
The Spandau Arcaden show how the hare runs: So shoppt Berlin!

A picture shows a woman in a bathrobe in front of the escalators of the Erlebnsiwelt Spandauer Arcaden in Berlin.
A picture shows father and daughter shopping and having fun together in the Spandauer Arcaden shopping center in Berlin.
A picture shows a woman dressed completely in red with sunglasses in the Spandauer Arcaden shopping center in Berlin.
One picture shows a man in a convertible with lots of shopping for the subject
One picture shows a woman with a shopping basket and groceries in the Spandauer Arcaden shopping center.
A picture shows a man with headphones in the Spandauer Arcaden shopping center.
A picture shows a rabbit mascot of the Spandauer Arcaden shopping center in Berlin.
A picture shows a man in a jogging suit in front of a Mercedes car in the Spandauer Arcaden shopping center in Berlin.
A picture shows the motif of the campaign

Spandau Arcaden world of experience.

The interplay of location and experience make the Spandau Arcaden an individual world of experience for everyone. The photo and video production for the campaign could therefore only take place in the arcades themselves. Our models were able to live out real shopping dreams: Who hasn't always wanted to ride the escalator sipping smoothies in a bathrobe and towel turban or fill the vintage Mercedes convertible to bursting point with everything that isn't nailed down in the freshest outfit?

Our photo and video team immortalized these and many other absurdly beautiful shopping moments and the brot & salz designers developed a campaign layout with an extremely high recognition value that perfectly harmonizes photos, videos and the campaign messages.

Colorful Berlin-Spandau vibe.

What do the Berlin TV tower, a currywurst, high heels and Spandau town hall have in common? The Spandau Arcaden! As a special design element, brot & salz introduced an iconographic pattern that can be flexibly designed depending on the occasion and builds a bridge between metropolitan shopping and Spandau's old town. Embedded in a colorful and varied palette that pays homage to all facets of the shopping experience, the result is an inviting campaign look - as colorful as Berlin itself.

A picture shows the colors of the Erlebniswelt Spandauer Arcaden in Berlin.
A picture shows the colors of the Erlebniswelt Spandauer Arcaden in Berlin.
A picture shows the icon landscape of the Spandauer Arcaden experience in Berlin.
A picture shows the typography of the Spandauer Arcaden experience.
A picture shows the center plan of the Erlebniswelt Spandauer Arcaden in Berlin.
One picture shows the poster for the motif "Einmal alles zum Mitnehmen" of the Spandauer Arcaden Berlin experience world.
A picture shows the poster of the entrance to the Spandauer Arcaden shopping center in Berlin.
A picture shows the flags of the Erlebniswelt Spandauer Arcaden in Berlin.

#soshopptberlin

In short, viral clips, the Spandau Arcaden show what they have to offer on their social media channels. In 10 seconds, they convey metropolitan shopping vibes in stories and posts, drive community building and interactively link digital communication with the on-site shopping experience.

A picture shows the campaign posters "Adventure Vacation and 365 Days Fashion Week" of the Spandauer Arcaden in Berlin.
One picture shows a poster of the Spandauer Arcaden experience in mobile version.
A picture shows a section of the team for a video shoot at the Spandauer Arcaden shopping center in Berlin.
A picture shows an excerpt from a video shoot for the Spandauer Arcaden experience in Berlin.
One picture shows Teferie Tefamensu, founder of the brot&salz agency, on a poster in the Spandauer Arcaden shopping center.
A picture shows a woman in a bathrobe in front of the escalators in the Spandauer Arcaden shopping center in Berlin.
Client

Spandau Arcaden

Year

2022

Range

Shopping

Website

Spandau Arcaden

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Sebastian Fitzek - The Calendar Girl

Photography
Online Marketing
Performance
Strategy
Video production
Web design/UX/UI
Websites
The bestseller campaign for the new Fitzek thriller "Das Kalendermädchen" was developed by brot & salz in exclusive collaboration with Germany's No. 1 bestselling author Sebastian Fitzek. From photo and video production, design, fan activation to the campaign's playout via online, social and OOH.
The bestseller campaign for the new Fitzek thriller "The Calendar Girl...
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Schönhauser Allee Arcaden

Branding
Photography
With the "Beautiful. More beautiful. Schönhauser Allee Arcaden." - campaign, brot & salz combines images from real life with colorful illustrations full of dynamism and creative lightness to mark the 25th anniversary of the arcades.
With the "Beautiful. More beautiful. Schönhauser Allee Arcaden." - Kampa...
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Wempe

Photography
Video production
Wempe knows how to party! The 4th generation family business has been hosting a Circus Extravaganza in Berlin since 1878. In the Club Theater, the disco balls sparkled with the jewels on the wrists of the prominent guests.
Wempe knows how to party! And has done so since 1878.
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Sebastian Fitzek - Die Einladung

Photography
Online Marketing
Performance
Strategy
Video production
Web design/UX/UI
Websites
In Sebastian Fitzek's new psychological thriller, the joy of the invitation meets the invitation to die. The campaign concept of brot & salz skillfully picks up on this dualism in two communication strands and brings the book to number 1 on the Spiegel bestseller list.
In Sebastian Fitzek's new psychological thriller, the joy of ...
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Seitz relaunch

Corporate Design
Web design/UX/UI
Websites
Seitz, the leading German law firm for employment law, cemented its position at the top of the market by opening new offices in October 2023. To make an additional impact in the industry, this bang was also duly underlined with a comprehensive relaunch of the website, corporate design and brand messaging from brot & salz.
Seitz, the leading German law firm for employment law, has opened a new...
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Weischer Employer Branding

Branding
Employer branding
Brands
The media powerhouse Weischer is the proud home of a real working family - in the truest sense of the word, as the traditional Hamburg-based company has been run by the Weischer family since the 1950s. Having grown from a pure cinema marketer to a cross-media group, we have helped Weischer to get to the heart of its identity as an employer.
The Weischer media powerhouse is the proud home of a real workin...
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Botanische Nacht

Branding
Corporate Design
Events
Online Marketing
Performance
Strategy
Web design/UX/UI
Websites
For Botanical Night, the Botanical Garden Berlin, one of the most beautiful places in the capital, is transformed into the dreamlike fantasy world of Botania. On around 43 hectares, visitors can expect a varied program surrounded by various illuminated plants and greenhouses.
For Botanical Night, the Berlin Botanical Garden, a unique place in...
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Sebastian Fitzek Website

Online Marketing
Performance
Strategy
Web design/UX/UI
Websites
Even on a pleasant walk in the park, a gruesome psycho killer could be waiting behind the next spruce tree. Die-hard fans of Sebstian Fitzek know this and can experience this nerve-wracking journey on his new website. We dive into the deepest abysses of the human psyche with Germany's most successful author in the horror elevator!
Even during a nice walk in the park, the next fic...
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Mercedes-Benz

Branding
Events
brot & salz conceived and designed a journey through the history of the Group under the motto "Unser Werk in neuem Licht". Employees and colleagues experienced the very first Mercedes-Benz plant in Berlin-Marienfelde, founded in 1902, in a new light.
brot & salz conceptualized and designed under the motto "Our We...
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Tag der deutschen Einheit 2020

Events
Online Marketing
Performance
Software & Webapps
Strategy
Websites
2020? That's right, corona! That means 30 years of German unity without fireworks, visitors and a stage. brot & salz therefore transformed the 30th anniversary celebrations into a hybrid digital experience for the whole of Germany. The presentations of the federal states, the Federal President and the federal constitutional bodies were virtually translated via an interactive and multimedia EinheitsEXPO Experience.
2020? That's right, Corona! That means 30 years of German unity without fireworks.
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Tag der deutschen Einheit 2016

Events
German Unity Day is one of the most important public holidays in the Federal Republic of Germany. It commemorates the reunification of Germany on October 3, 1990 and is celebrated extensively throughout the country. Numerous public festivals are held to mark this milestone in German history.
The Day of German Unity is one of the most important public holidays in the...
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Fanmeile Berlin

Branding
Corporate Design
Events
Photography
Video production
On the Mile, freedom must be boundless. After all, what could be more liberating than collectively jumping over the inhibition threshold with hundreds of thousands of like-minded people when Götze sends the Argentinians home with a silver medal?
Freedom must be limitless on the Mile. Because what is bef...
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Mastercard

Video production
Priceless Cities gives Mastercard cardholders access to unforgettable experiences around the world. brot & salz documents these experiences in the media and turns them into something priceless.
Priceless Cities gives Mastercard cardholders access to unrivaled...
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Together Berlin

Branding
Corporate Design
Photography
Video production
A large memorial concert at the capital's landmark on the evening before Christmas 2016 sent a strong signal just a few days after the terrible terrorist attack on Breitscheidplatz: We stand together! We are strong! We are Berlin!
A large memorial concert at the capital's landmark in the evening...
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Sommerliebe

Branding
Campaigns
Video production
The Sommerliebe Festival is Nuremberg's biggest festival for electronic music. Tens of thousands of festival fans flock to the legendary Zeppelinfeld every summer to celebrate with Robin Schulz, Deborah de Luca, Dj Koze, Kollektiv Turmstrasse and Len Faki. brot & salz provided the texting, design and the aftermovie for the fifth anniversary.
The Sommerliebe Festival is Nuremberg's largest festival for electronic...
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a&o

Photography
If you share your room with Berghain tourists and early risers with children, you deserve the very best in room furnishings and service. Our pictures show that a&o is the perfect address for this.
Those who share their room with Berghain tourists and early risers with children ...
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Freshfields Employer Branding

Branding
Employer branding
Photography
Brands
Websites
What do hard-working, high-performance lawyers and out-of-the-box-thinking legal savants have in common? And how is the performance of the heroes in the background of one of the world's top commercial law firms duly recognized? These questions and many more are answered by Freshfields Bruckhaus Deringer's new employer branding campaign, which has been rolled out globally following its highly successful launch in continental Europe!
What do hard-working, high-performance lawyers and out-of-the-box thinkers have in...
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Begabtes Berlin

Branding
Corporate Design
Events
Brands
In Berlin, you don't have to juggle torches while standing on one leg on Alexanderplatz to be considered talented. It is also enough to have redefined the Pythagorean theorem in third grade or to have written your first symphony at the age of four. No fun, the Senate program "Begabtes Berlin" is for everyone!
In Berlin, you don't have to stand on one leg on Alexanderplatz...
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Berlin-Tag

Branding
Corporate Design
Events
Online Marketing
Performance
Strategy
Video production
Berlin-Tag is Germany's largest careers and information fair in the education sector. In presentations and consultations, visitors can find out about the many career opportunities and prospects in Berlin's daycare centers, schools and youth welfare offices.
The Berlin Day is Germany's largest careers and information fair in...
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Sebastian Fitzek Playlist

Photography
Online Marketing
Performance
Software & Webapps
Strategy
Video production
Web design/UX/UI
Websites
When the boundaries between bloody psychological thriller fiction and pure pop music relevance become blurred in an interactive real fiction experience in which real fans can win their own kidnapping, a master of his trade like bestseller Sebastian Fitzek has to pull the strings in the background.
When the boundaries between bloody psychological thriller fiction and pure po...
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Falling | in Love Grand Show

Branding
Software & Webapps
Video production
Every two years, it's that time again: the legendary Friedrichstadt-Palast invites you to the new Grand Show! And just like the show itself, the rollout with key visual design and moving images by brot & salz is an experience to fall in love with. This time in the truest sense of the word: "Falling | in Love".
Every two years it's that time again: the legendary Friedrichstadt-Pal...
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StEPS

Branding
Corporate Design
Brands
Video production
This path will not be an easy one. The transformation from penniless mathematician to highly esteemed senior teacher at StEPS, the study center for all teacher trainees in Berlin, requires blood, sweat and tears. But the light at the end of the tunnel shines brightly and, as we all know, even the longest journey begins with a single step.
This path will not be an easy one. The transformation from destitute...
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Versace

Events
Campaigns
Influencers from all over Germany accepted Versace's invitation to the boutique on Kurfürstendamm Berlin for the launch of the new Versace Menswear Style Files Pre-Spring 17 Collection. With the "Versace GIF Booth Experience" and the hashtag #veryversace, we developed an interactive social media experience with a wide reach.
Influencers from all over Germany accepted Versace's invitation to the...
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Arise Grand Show

Branding
Corporate Design
Video production
Web design/UX/UI
"ARISE" - The show of records! 766,000 visitors saw the spectacular Grand Show at the Friedrichstadt-Palast. With ticket sales of over 47 million euros, "ARISE" was the most successful Grand Show in the history of the venue. brot & salz created the enchanting visual world around "ARISE" in the form of a spectacular teaser and show trailer, radiant key visuals, an unmistakable corporate design and glamorous web design.
"ARISE" - The show of records! 766,000 visitors saw the spectacular...
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Der Bundespräsident

Video production
When Frank-Walter Steinmeier calls us into the hallowed halls of Bellevue Palace, we get curious. Especially when the mission is to travel all over Germany and get to know and interview 30 of the country's most interesting citizens. The video collage "Shared History(ies) - Shared Wishes" shows their stories, experiences and fates about being German
When Frank-Walter Steinmeier enters the hallowed halls of Bellevue Castle, he...
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Felix1 Brand Identity

Branding
Corporate Design
Web design/UX/UI
There's nothing more exciting than an action-packed payroll or business tax return! Especially when you don't have to deal with impersonal chatbot phrases from pseudo-digital tax apps or drive truckloads of files around at the end of each month.
There is nothing more thrilling than an action-packed payroll or ...
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100 years of Friedrichstadt-Palast

Branding
Web design/UX/UI
The legendary Friedrichstadt-Palast turned 100 and we popped the corks. Under the motto "A century of Palast", brot & salz developed the official design for the stage anniversary. The focus is on strong typography that artistically merges past and present.
The legendary Friedrichstadt-Palast has turned 100 and we have...
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Internationales Deutsches Turnfest 2017

Events
Can people fly? With the conception of the opening show for the International German Gymnastics Festival, we questioned the natural law of gravity and let athletes and musicians float into the night sky in front of the Brandenburg Gate.
Can people fly? With the conception of the opening show of the Int...
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Concept Store @ BER Airport

Branding
Stores
Video production
Ready for takeoff? brot & salz goes BER! What do you do when you're waiting for your flight after security? Sit around and get bored... We have another suggestion!
Ready for takeoff? brot & salz goes BER! What do you do when you are n...
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Berliner Sparkasse

Photography
Campaigns
Online Marketing
What do a horse at Alexanderplatz, a lady in a mafia back room, a party crasher at an exquisite dinner party and hungry sharks in a swimming pool have in common? Berliner Sparkasse commissioned brot & salz to translate the product worlds of insurance, real estate and personal loans into campaign motifs.
What do a horse at Alexanderplatz, a lady in a mafia backstage...
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Wölkchen

Branding
Corporate Design
Photography
Online Marketing
Performance
Stores
Strategy
Video production
Websites
We gave the capital's eau de toilette the most harmless name possible: Wölkchen. Bright like pink cotton candy on the outside. Inside, you feel like you're sitting on clouds. For the competition, a storm is brewing in the toilet sky. Here comes the fresh breeze with Berlin understatement, because it knows what it can do. Your castle in the air. Your little cloud.
We gave the capital's eau de toilette the most harmless possible...
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Schreib oder Stirb

Online Marketing
Performance
Software & Webapps
Strategy
Video production
Websites
ATTENTION: In addition to an extremely exciting plot, this book may also contain traces of humor. The captivating combination of Fitzek thrills, Beisenherz humor and the campaign orchestrated by brot & salz, which culminated in the "Schreib oder Stirb" book smoke, catapulted the book straight to number 1 on the SPIEGEL bestseller list.
ATTENTION: In addition to an extremely exciting plot, this book can also ...
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Silvester in Berlin

Events
Let's be honest, if a New Year's Eve party was really good, you usually don't remember it. And Berlin knows how to party properly! That's why our camera teams had the honorable task of filling the memory gap of a million party people with film tears.
Let's be honest, if a New Year's Eve party was really good, you remember it ...
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Cold War Museum Berlin

Branding
Corporate Design
Photography
Online Marketing
Performance
Stores
Strategy
Video production
Web design/UX/UI
Websites
The Cold War Museum is the first Museum 4.0. The interactive and multimedia presentation exhibition on the subject of the Cold War is located on Unter den Linden. brot & salz was the lead agency for the entire corporate design, claim and marketing strategy.
The Cold War Museum is the first Museum 4.0. The interactive and multidisciplinary...