brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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Cold War Museum Berlin

Branding

Corporate Design

Photography

Online Marketing

Performance

Stores

Strategy

Video production

Web design/UX/UI

Websites

The Cold War Museum is the first Museum 4.0. The interactive and multimedia presentation exhibition on the subject of the Cold War is located on Unter den Linden. brot & salz was the lead agency for the entire corporate design, claim and marketing strategy.

The complementary color scheme of Nato Blue and Sovjet Union Red as well as the logo visual divided by the vertical wall show how balanced the exhibition at the Cold War Museum was curated.

A picture shows the colors of the Cold War Museum in Berlin.

One picture shows a badge from the Cold War Museum in Berlin.

One picture shows a badge from the Cold War Museum in Berlin.

One picture shows a badge from the Cold War Museum in Berlin.

One picture shows the Cold War Museum's claim "Experience two sides"

On the one hand, the claim conveys the experience-oriented approach of the museum and, on the other hand, promises neutrality in the presentation of the historical narrative of both sides of the history of the Cold War.

A picture shows the iconography of the Cold War Museum in Berlin.

A picture shows the visual of the Cold War Museum in Berlin.

A picture shows the visual of the Cold War Museum in Berlin.

A picture shows the visual for the Cold War Museum in Berlin.

One picture shows a poster of the Cold War Museum in Berlin at a train station.

One picture shows a poster of the Cold War Museum in Berlin at a train station.

One picture shows a poster of the Cold War Museum in Berlin.

One picture shows a poster of the Cold War Museum in Berlin at a bus stop.

A picture shows the social media of the Cold War Museum in Berlin on a smartphone.

A picture shows the entrance to the Cold War Museum in Berlin.

A picture shows the plan of the Cold War Museum in Berlin.

One picture shows a man with glasses and a shirt in front of a terminal.

One picture shows a man with a ponytail and a woman with medium-length hair looking at a screen.

One picture shows two people in front of two screens with information about the Cold War.

One picture shows a large display with the design of the Cold War Museum Berlin.

A picture shows the setup for a press conference at the Cold War Museum Berlin.

One picture shows a graffiti of an astronaut.

A picture shows the Cold War Museum team cheering in front of the Cold War Museum Berlin.

One picture shows an astronaut hand in hand with another man dressed in black.

One picture shows an astronaut from the Cold War Museum Berlin at the East Side Gallery.

A picture shows a queue of many people in front of the Cold War Museum Berlin.

One picture shows several people in front of a banner of the Cold War Museum Berlin.

A picture shows an astronaut in front of the Olympia Stadium Berlin.

One picture shows an astronaut in an orange suit and a man on a skateboard.