About Mercedes Benz
The Mercedes-Benz plant in Berlin, founded in 1902, is Daimler's oldest production site. For over a hundred years, the company has been working on the future of the Group every day. The plant management initiates the process of digitalization, innovation and the development of new working methods. In this way, the plant is actively shaping the future of the Group and the automotive world.
"Our work in a new light"
At the 2017 Family Day at the Mercedes-Benz Marienfelde plant, visitors experienced a comprehensive family festival under the motto "Our plant in a new light." The event included light installations, catering and a family-friendly, interactive concept. In addition to music and performances, an extensive installation paid tribute to the work of the employees and promoted their identity. These elements made the family day an emotional experience for both the team and their companions.
brot & salz staged a 360° journey through the past and future of the plant. The stage on the central fairground served as the center of this journey through time. Framed by the old and new production halls of the Mercedes-Benz plant, it offered an evening in which past, present and future could be experienced at the same time. The leitmotif of the design, a dynamic field of tension between tradition and innovation, created a link between the past and future of the plant as a high-tech location. Visitors were turned into time travelers in advance using all means of communication and contact points. On the day of the event, the map and guidance system led them through time portals into different worlds of experience. Find out more about how you can expand your brand identity in our article: Building a strong brand identity: Your guide to success
The hub of the journey through time was the "time machine" at the central fairground. This was located exactly between the two worlds and allowed employees and their families to walk between the times for a day.
"One generation builds the road on which the next drives."