The term "media" and its meaning
The term "media" is derived from the Latin word "medium", which literally means "middle" or "the middle". Nowadays, the term covers all types of means of communication that transmit information. Interestingly, it was only around 30 years ago that this term developed from the root word and became established in our everyday language.
The term "media"
Even in early Christian times, a medium was a means of communication, albeit in a completely different context than today. At that time, it was considered a link between people and the divine. It served as a transmitter of information that came from a higher sphere. This role of the media has continued to evolve to this day, with it now also fulfilling an important function in brand communication. Find out more about this in our article „The power of storytelling in brand communication„.
The modern meaning only developed in the 20th century, when technical devices such as radio and television appeared. This development changed the way in which people exchange information. Today, the term "media" describes technically generated means of communication that transmit information between a sender and a receiver. Find out how you can use these means to present your brand effectively in our article „How to successfully present your brand with image films„.
The role of the media
Today, media are indispensable tools for transmitting information and play a central role in modern society. They enable us to stay up to date, exchange opinions and network worldwide. Whether traditional print media or digital platforms - they offer a variety of channels through which people can communicate. Read more about this in our article „Effective audio production: using podcasts and more„.
Another aspect that should not be neglected is the strengthening of your own brand through the targeted use of media. Find out in our guide „Building a strong brand identity: Your guide to success„how you can strengthen your brand in the long term. Videos and films also offer unique opportunities to convey your brand message.