Out into the world with a bang
"everyone can travel" - the first a&o hostel with 164 beds opened in Berlin Friedrichshain in 2000. Today, the pioneering company's hostels in the budget hotel segment can be found at almost every point on the German map as well as in other European countries such as Austria, the Czech Republic, Italy, Denmark and the Netherlands.
A company like a&o, which is growing rapidly and successfully, also regularly fine-tunes its visual identity. At ITB 2018 in Berlin, the world's largest tourism trade fair, a&o presented its new logo and identity rebranding to the global public. brot & salz supported the Berlin-based company with the design of the digital presentation on the rebranding, which was given by a&o Managing Director Oliver Winter at the company's own stand at ITB 2018.
a&o Berlin-Mitte
in a new look
brot & salz carried out an extensive photo shoot at the a&o Haus Berlin-Mitte, which was the first hotel in the chain to be redesigned with a new look. The emotional experience of the guest was always at the forefront of the motifs.
The whole variety
from a&o Hostels
The premises shone in a new light and brot & salz showed the whole variety of a&o Hostels' guests with various models in relaxed interaction with each other and with their surroundings.
Family travel,
School trips and
Business Trips
Whether light-flooded family or multi-bed rooms, cozy breakfast lounge, modern workstation or fun area with football table, the new a&o interior design caters for all needs. brot & salz staged authentic guest experiences with over 30 models.
With a smile
on the lips
The a&o staff were also delighted with the design makeover. In new staff polo shirts and with a smile on their faces, the a&o crew beamed for the cameras of brot & salz and showed all their hospitality.
Online marketing
The images from the campaign served as the visual basis for the
Presentation for the rebranding at the ITB as well as for the presentation in numerous communication media and on the a&o website.
