Berlin is looking for smart people
The Berlin-Tag is aimed at interested parties, career starters and professionals from the education sector. To reach them, brot & salz supported the Senate Department for Education, Youth and Family with targeted marketing. The design of advertising materials and event equipment, the social media campaign and the photo and video production made a decisive contribution to the success of the event.
Social media campaign
A social media campaign was developed to promote Berlin-Tags, which impressed with relevant content and target group-specific ad management. Events were created on Facebook that were very well received by the target group. As a result, the trade fair was able to record a sharp increase in the number of participants.
Reach your destination faster
brot & salz designs and produces the exhibitor booklet for Berlin-Tag, which provides visitors with an overview of the location of all stands. Visitors to the fair can thus always find exactly the Berlin schools, universities, child and youth welfare institutions and youth welfare offices they are looking for among more than 170 exhibitors.
