brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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+49 (0)30 28 50 09 02

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kontakt@brotsalz.de

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Botanische Nacht

Branding

Corporate Design

Events

Online Marketing

Performance

Strategy

Web design/UX/UI

Websites

For Botanical Night, the Botanical Garden Berlin, one of the most beautiful places in the capital, is transformed into the dreamlike fantasy world of Botania. On around 43 hectares, visitors can expect a varied program surrounded by various illuminated plants and greenhouses.

One picture shows the main motif with the lettering "15th anniversary" of the Botanical Night in the Berlin Botanical Garden.

Botanische Nacht
in the Botanical Garden Berlin

brot & salz created the fantastic Botania cosmos, which tells stories of the interplay between man and nature in seven thematically delineated, magical natural worlds. In exciting fictional productions, the different worlds were given their very own identity of light, sound and program, allowing visitors to dream.

Imaginative design

Every year, the Botanische Nacht is given a colorful, memorable photo motif to match the event's motto, which can be found on the
program flyers, tickets and numerous billboards in prominent locations throughout Berlin.

One picture shows an artist with a child at the Botanical Night in the Botanical Garden in Berlin.

A picture shows artists at the Botanical Night in the Botanical Garden in Berlin.

A picture shows the motif and an Instagram post of the Botanical Night in the Botanical Garden in Berlin.

Documentation of the highlights

During the event, a photo and video team accompanies the action and captures the best moments of the Botanische Nacht. A selection of the best photos and videos are shared on social media and receive many positive reactions.

A journey through the magical
The world of nature begins...

A picture shows a woman in a red dress at the Botanical Garden Night in Berlin.

A picture shows a magician at the Botanical Garden Night in the Botanical Garden in Berlin.

A picture shows the flyer of the Botanical Night at the Botanical Garden in Berlin.

A picture shows the Botanical Night in the Botanical Garden Berlin and in the middle a smartphone with an Instagram post about the Botanical Night 2023.

High reach
through social media

brot & salz designs the Instagram and Facebook presence of the Botanische Nacht by providing information about the event, reviews, prize games and target group-specific ad management to reach potential visitors and increase ticket sales.

A picture shows a bus stop with a poster for Botanical Night in the Botanical Garden Berlin.

A picture shows the stage with lights at the Botanical Garden Night in the Botanical Garden Berlin.

A picture shows the poster of the Botanical Night 2023 in the Botanical Garden.

A picture shows a fairy and a child in the Botanical Garden at the Botanical Night in Berlin.

A picture shows a fire acrobat at the Botanical Night in the Berlin Botanical Garden.

A picture shows acrobats at the Botanical Night in the Botanical Garden in Berlin.

A picture shows an artist at the Botanical Night in the Botanical Garden in Berlin.

A picture shows acrobats at the Botanical Garden Night in Berlin.

A picture shows the Botanical Night in the Berlin Botanical Garden.