Die Fanmeile Berlin
The Fanmeile is over 1.8 kilometers long and 40 meters wide. The area of 72,000 square meters corresponds to the size of 14 soccer pitches. 11 large screens - the largest with around 60 square meters directly in front of the Brandenburg Gate - on the Straße des 17. Juni in 2006 ensured that the term public viewing became established in German parlance from then on and Fan Mile became synonymous with exuberant, peaceful sporting events. From summer fairy tale to World Cup mile. Today, the Fanmeile in Berlin is the Mecca for all soccer fans in Germany. The starting signal was the "summer fairy tale" - the five-week World Cup 2006 in Germany. The whole world watched a celebrating Berlin and 12 years later celebrated "Die Mannschaft" at the 2014 World Cup Meile.
brot & salz accompanied the Fanmeile Berlin World Cup 2014, European Championship 2016 and the World Cup 2018 with photo and video productions as well as interview and press formats.
Coca Cola Fandusche World Cup 2014
This custom-made product was the absolute eye-catcher at the 2014 World Cup Mile at the Brandenburg Gate! Soccer fans were colorfully sprayed in the course of this unforgettable soccer experience and became black-red-gold "super fans" thanks to the fan ink.
In two shower lines, a fan could be dyed in the national colors every 30 seconds using a digitally controlled fine spray system and show their colors from head to toe!
Your passion. Your love.
Your moment. Your colors.
Die Meile
