challenge today
Together with representatives from all continental European offices, brot & salz has identified the core of the Freshfields mentality. From business service interns to partners, the people at Freshfields share a common mindset: the status quo is seen as a challenge to improve together every day.
This special drive is celebrated in the "challenge today" employer branding campaign, translated into community-building messages and visualized in colourful, authentic images.
Design Toolbox
In a comprehensive design toolbox, which includes all common campaign formats, "challenge today" becomes an efficient, modular toolbox for Freshfields HR offices around the world.
Unlimited freedom
The seemingly endless possible combinations of photography, color and text in the "challenge today" campaign ensure maximum individualization and regional scope for addressing recruits from Europe to Asia and the USA.
The digital face of the campaign is the career pages of the national Freshfields offices. For a holistic experience from first contact to in-depth information and application, brot & salz also gave the Freshfields HR online presence a makeover with a "challenge today" look.
An important factor in the success of one of the world's leading law firms are the heroes behind the scenes at Freshfields: the experts in Business Services. That is why "challenge today" has dedicated a special animated film to them, in which their role in the Freshfields team is duly honored.
