brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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100 years of Friedrichstadt-Palast

Branding

Web design/UX/UI

The legendary Friedrichstadt-Palast turned 100 and we popped the corks. Under the motto "A century of Palast", brot & salz developed the official design for the stage anniversary. The focus is on strong typography that artistically merges past and present.

One picture shows a key visual 100 years of the Friedrichstadt-Palast Berlin.

One picture shows a key visual 100 years of the Friedrichstadt-Palast Berlin.

One picture shows a key visual 100 years of the Friedrichstadt-Palast Berlin.

One picture shows a key visual 100 years of the Friedrichstadt-Palast Berlin.

One picture shows a key visual 100 years of the Friedrichstadt-Palast Berlin.

A picture shows the key visual 100 years Palast of the Friedrichstadt Palast Berlin.

When the whole city becomes a gallery.

To celebrate the stage anniversary, Berlin became an open-air exhibition. To this end, brot & salz reinterpreted historical posters from 100 years of Palast history and merged their motifs with the modern "einhundert" design. These loving works of homage could be admired as digital City Lights and large print surfaces throughout the city.

A proud "one hundred"
wherever you look.

The usual means of communication were also immersed in the celebratory "einhundert" design for the anniversary season. From envelopes and information flyers to the railings in the Palast foyer and the walls in the stairwell, the long history of the legendary house is proudly referenced everywhere.

A picture shows the branding of the Friedrichstadtpalast Berlin's "100 years of the Palast" campaign.

A picture shows the flyer for the Friedrichstadtpalast Berlin's "100 Years of the Palast" anniversary campaign.

A picture shows the new site plan for the anniversary "100 years" Friedrichstadtpalast Berlin.

A picture shows the Friedrichstadtpalast Berlin on the occasion of its 100th anniversary.

A picture shows a poster of the "100 years of the Palast" campaign of the Friedrichstadtpalast Berlin

A Palast for everyone.

For the duration of the anniversary season, the foyer of the Friedrichstadt-Palast will be open to all visitors with a small but exquisite exhibition. On display are historical costumes, documents steeped in history, a digital collection of all show posters from 100 years of the Palast and a large cross-section of the house. brot & salz ensured that the exhibition in the foyer also shines in the light of the "einhundert".