brot & salz is an advertising agency from Berlin that orchestrates brands, products and events in a creative mix of conception, design, media production, development and marketing.

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Versace

Events

Campaigns

Influencers from all over Germany accepted Versace's invitation to the boutique on Kurfürstendamm Berlin for the launch of the new Versace Menswear Style Files Pre-Spring 17 Collection. With the "Versace GIF Booth Experience" and the hashtag #veryversace, we developed an interactive social media experience with a wide reach.

Versace GIF Booth Experience

The "Versace GIF Booth Experience" was the perfect way to fully exploit the reach of models and influencers such as Palina Rojinski, Bonnie Strange, Riccardo Simonetti and many more at the event produced by written.by Agency. Thus, the #veryversace campaign had an enormous radiance for the awareness of the Collection among fans of the brand throughout Germany.

A picture shows two women and a man at the Versace GIF Booth Experience at the release of the new menswear collection.

A picture shows a couple at the Versace GIF Booth Experience at the release of the new menswear collection.

A picture shows two men at the Versace GIF Booth Experience at the release of the new menswear collection.

A picture shows people at the Versace GIF Booth Experience for the release of the new Versace menswear collection.

A picture shows Bonnie Strange at the Versace release party for the new collection on Kurfürstendamm in Berlin

#veryversace

The Gif Booth sent out animations branded with the Versace logo via email. These could be shared directly via Facebook, Twitter, Snapchat and Instagram using your own smartphone. Under the hashtag #veryversace, many moving gif images were created and distributed across all online channels in real time, ensuring high reach and interaction rates.

A picture shows a man at the release of the new menswear collection in the store on Kurfürstendamm in Berlin.

A picture shows a man at the release of the new menswear collection in the store on Kurfürstendamm in Berlin.

A picture shows Palina Rojinski with a man at the release party for the Versace menswear collection on Kurfürstendamm in Berlin

A picture shows a woman and a man at the release of the new menswear collection on Kurfürstendamm in Berlin.

A picture shows a woman at the release of the new menswear collection on Kurfürstendamm in Berlin.

A picture shows the flyer for Versace for the release of the new men's collection in Berlin on Kurfürstendamm.