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brot & salz GmbH ~ Creative agency from Berlin
brot & salz is an advertising agency for brand communication. Brands have a home, friends, family, dreams, an attitude to life, a way of speaking and acting. In short: an identity. We sit down with brands, identify their brand essence and develop the right communication strategy to convey this identity authentically and clearly to the outside world. To this end, the advertising agency brot & salz has developed the "people-brand" approach, which sees brands as personalities in a social environment. Our work with brands therefore always begins with the question: "Who are you?"
Using an intensive and efficient process, the specially developed CORE workshop, we uncover the core of the brand identity and formulate it precisely. Because if you want to spread your brand message consistently across all communication channels, you need to be clear about the essence of your narrative. Only then are we in a position to translate this core message into storytelling that skillfully adheres to the rules of the respective channels and speaks the language of the target group.
brot & salz sees brands as living, breathing organisms with a brain, heart and soul. We place stories, forged from identity and heritage, in the field of tension between zeitgeist and pop culture. The hunt for new ways of communicating determines our everyday life and our portfolio. We bring courage, strategic acuity and creative fascination to the corporate world. The gift of bread and salt is an internationally symbolic custom - a gift. This is the core competence of the creative agency from Berlin. brot & salz accompanies brands as they enter new markets and business areas with its distinctive graphic style and straightforward textual expression.